To understand the answer, we need to ask a deeper question: Is beautiful wrapping really necessary for a bouquet?

Some people say no. "It's just going to be torn off anyway," they argue. "It’s the flowers that matter." For them, cellophane and kraft paper are all the same.

But flowers, like people, need the right outfit. As the saying goes, "Clothes make the man" — and beautiful wrapping makes the bouquet. Just as we carefully choose clothes to match the season, fabric, cut, and occasion, florists must thoughtfully select wrapping paper to reflect the style, shape, and mood of the bouquet.

At Promotion&Gifts, we believe in the power of presentation. That's why we've curated an extensive selection of wrapping papers tailored to both aesthetics and function. In this blog, we'll dive into the types of wrapping paper available, their advantages and disadvantages, how to use them effectively, and introduce some of our exclusive offerings that florists love.

Types of Flower Wrapping Paper by Material

Flower wrapping paper can be broadly classified into paper-based and plastic-based materials, as well as non-woven fabric — each with their own features, benefits, and best-use scenarios.

1. Paper-Based Wrapping

• Art Paper

Natural texture with a refined feel, art paper is favored for its sturdiness and clean appearance. Unlike common paper that wrinkles or tears easily when wet, high-quality art paper holds its shape and gives a sophisticated touch to flower wrapping.

Advantages: Elegant, easy to fold, premium look
Disadvantages: Not waterproof, needs inner layering

Best For: Dry or preserved flower bouquets, rose packaging, boutique arrangements.

• Kraft Paper

With its classic light brown tone, kraft paper gives a vintage and rustic feel. It’s durable and does not tear easily.

Advantages: Eco-friendly, durable, aesthetic

Disadvantages: Not waterproof, limited color variety

Best For: Dried flower bouquet, minimal style designs, sustainable-themed gifts.

• Waxed Tissue Paper

Thin tissue coated with a wax layer, offering light water resistance. It is often used as a soft liner or outer decorative layer.

Advantages: Slightly water-resistant, flexible

Disadvantages: Not fully waterproof, tears more easily than other materials

Best For: Soft, pastel designs, supporting paper in multi-layer bouquets.

• Tissue Paper

Soft and lightweight, tissue paper is usually used in combination with sturdier or waterproof layers.

Advantages: Adds dimension and volume, great for layering

Disadvantages: Very delicate, easily damaged by moisture

Best For: Inner wrapping, decorative touches

2. Plastic-Based Wrapping

• Cellophane (Clear Wrapping Paper)

Transparent and shiny, cellophane is a popular choice for waterproof wrapping. It protects the flowers while allowing their natural beauty to shine through.

Advantages: Fully waterproof, great visibility of bouquet

Disadvantages: Can look cheap if used alone, crinkles easily

Best For: Rainy day deliveries, inner waterproof layer

• Matte Film Wrapping Paper

Plastic material with a frosted look, matte wrapping paper provides a more upscale alternative to shiny cellophane.

Advantages: Waterproof, stylish, minimalistic

Disadvantages: Less visibility of flowers

Best For: Modern designs, floral gift boxes, minimalist bouquets

3. Non-Woven Fabric

Non-woven fabric is made from fibers bonded together without weaving. It’s soft, durable, and holds shape well. It is often used in eco bags and medical supplies—and now, in floral design.

Advantages: Lightweight, waterproof, easy to shape

Disadvantages: Less refined texture compared to paper

Best For: Base wrapping, supporting layer for wet flowers, mixed-material bouquets

Wrapping Techniques and How to Layer

Different flowers require different wrapping strategies, especially when moisture is involved.

• For fresh flowers, using non-woven fabric as an inner layer and art paper or tissue as outer wrapping prevents the wrapping from becoming soggy while maintaining visual elegance.

• For dried or preserved flowers, any paper-based wrap will work, since moisture isn't a concern.

• For gift bouquets with both decorative and practical value, such as rose bouquets or boxed arrangements, combine solid art paper with transparent or matte film for contrast and waterproofing.

Cellophane is often used as the first inner layer, especially when delivering bouquets in wet weather.

Wrapping Paper by Shape: Sheet vs Roll

• Wrapping Paper Sheets

• Sizes: Commonly 60x60 cm or 50x70 cm

• Ideal for florists creating multiple layers or smaller bouquets

At Promotion&Gifts, our wrapping papers come in packs of 20 sheets per pack, perfect for retail or wholesale use.

• Wrapping Paper Rolls

• Standard width: 50 cm

• Lengths: 50 m or 100 m

• Allows flexibility in cutting paper to fit bouquets of all sizes

Wrapping Paper by Transparency

• Solid Color Paper: Opaque, typically used as the outer wrap for a bold look.

• Semi-Transparent: Frosted or matte, adds depth without fully covering the flowers.

• Cellophane (Fully Transparent): Shows off the bouquet while adding waterproof protection.

Color & Design Trends

Florists often match wrapping paper to seasonal themes or trending aesthetics. For example:

• Light, neutral colors: Always in trend; highlight the flowers without stealing attention.

• Tropical patterns: Flamingos, pineapples — popular for summer collections.

• Marble and metallic prints: Stylish, sophisticated look.

Matching Paper with Bouquet Style

The art of wrapping lies in how papers are layered and matched:

• Main layer: Usually a strong and stylish base such as art paper, kraft, or matte film.

• Secondary/Accent layers: Include tissue, waxed paper, or transparent film for layering and detailing.

Example: A Korean-style bouquet typically uses 5–7 sheets of various paper types to create volume and drama.

There are no hard rules—the beauty of wrapping lies in experimenting with texture, color, and shape.

So Why Do Some Florists Still Use "Ugly" Wrapping Paper?

1. Limited Aesthetic Awareness

Many florists or customers don’t prioritize wrapping. Their focus is solely on the flowers, overlooking the role that packaging plays in creating a complete visual experience.

2. Cost Restrictions

High-quality wrapping paper can be expensive. Florists operating under budget constraints might settle for low-cost, less appealing options.

3. Supply Access

Stylish wrapping paper is not always readily available. That’s where Promotion&Gifts comes in—we offer on-trend, affordable wrapping paper with reliable delivery.

Exclusive Offerings from Promotion&Gifts

We stock a wide range of wrapping papers tailored for florists, gift shops, and event stylists. Here are some customer favorites:

1. Standard Wrapping Sheets

• Size Options: 60x60 cm, 50x70 cm

• Pack Size: 20 sheets per pack

• Colors: Available in solid pastels, kraft, marbled, and seasonal prints

2. Palm Leaf Shape Wrapping for Grand Openings

• Large one-sheet wrap inspired by palm leaves

• Perfect for: Grand opening flower stands and oversized bouquets

• Unique Design: Adds a luxury and artistic touch

3. Dior-Style Wrapping Paper

• Luxury textured pattern, trending in high-end floral arrangements

• Best For: Satin rose bouquets, preserved flower boxes, Valentine’s or wedding packaging  

Final Thoughts

A bouquet is a gift of emotion. The wrapping is its first impression. Choosing the right wrapping paper—be it solid, patterned, transparent, or textured—is crucial in elevating a bouquet from ordinary to unforgettable.

Whether you're wrapping fresh flowers with non-woven fabric and cellophane or presenting a preserved rose in Dior-style wrap, the right materials make all the difference.

Promotion&Gifts is proud to support florists and gift makers with high-quality, beautiful, and affordable wrapping solutions. From everyday sheets to specialty designs, we have what you need to let your creativity bloom.

Ready to upgrade your floral wrapping game? Browse our wrapping paper collection and experience the difference today!